Here are some basic search engine optimization and webmaster tasks you need to do for your website.

Go to Google's business center and register your business and address.

Go to http://maps.google.com
Click the link Add A Site.
Register your business.

Track your visitors.

Go to http://www.google.com/analytics
Regsiter your website.
Get your analytic tracking code and add to your website.
If you are using DotNetNuke go to Admin, Google Analytics.

See how google sees your website.

Go to http://www.google.com/webmasters/tools
Register your website.
Go to verify your website and follow the instructions.
Go to Site Configuraton, SiteMaps and submit your site.
If you are using DotNetNuke your sitemap file is: SiteMap.aspx
Go to Your Site on the Web, Keywords and see how google sees you.

You can also go to www.Bing.com and www.Yahoo.com and use their webmaster tools.

On your website, once you see how google sees you, make changes to your site so google sees the appropriate keywords.

1. Think keywords, keywords, keywords. Keywords are things people search for. Anything that is not a keyword in a title hurts you.

2. Remove "Us" from your menu items and titles in things like About Us and Contact Us.

3. Put your menu items in alphabetical order, not the order you want people to click on. The brain likes order, alphabetical order.

If you have a book or online course, then put things in the order they are to be seen. Otherwise, alphabetize.

4. Your submenu items can be long and filled with keywords.

5. Post Pages, Articles and Forum items.

Fill the titles of your entries with keywords only. In the body of the items, include your keywords as much as possible. Any word that is not a keyword hurts you instead of helping you.

Pages are formal.
Articles are semi-formal.
Forum entries are informal.

Space out your items over time. You must continually update your website to keep search engines coming back.